Finalist variants · round 2 top 5 · round 1 top 5
The two finalists from round 2, each with single-change variants. Every wordmark is live IBM Plex text ("GoesFor"); all geometry stays on the token palette. Each shown on both system backgrounds and at 24px.
A double-hung sash window whose pane grid is simultaneously a 2x2 statistical table, one pane filled navy — the dwelling and the data as one geometry.
The three non-data panes are now filled with navyWash #cdd9e6 so the mark reads literally as a glazed window, while the solid navy pane remains the single highlighted data cell. Preferred if the empty panes read as unfinished or the data pane's figure-ground contrast needs the glass context to land.
Extends the sash to a 2×3 pane grid (upper sash of two panes over a four-pane lower sash), keeping the 6px frame, 6px meeting rail after the first row, 4px muntins, and the projecting sill; the single navy fill moves to the middle-row right pane so it reads as one highlighted cell in a taller data table. Preferred if the mark should suggest a denser register/table while staying unmistakably a window.
Wordmark switched from IBM Plex Serif to IBM Plex Mono 600 — the tabular-figures voice of the app masthead — with the mark, position, and size untouched. Width check: Plex Mono advances exactly 0.6em, so 7 chars × 43.2 = 302.4 units; 156 + 302.4 + 16 = 474.4, inside the unchanged 496 viewBox with ~21 units to spare (Courier New fallback is also 0.6em, so no clipping risk). Might be preferred for a more institutional, data-register tone that matches the product UI one-to-one.
An architectural plan fragment as a chart grid: drafting hairlines, wall-weight strokes, a door swing, and one room reporting in navy.
Adds the product's second semantic fill: the lower-left room (24,88–88,136, clear of the door swing) gets an ochreWash ground with a 45-degree #8a5300 hatch at 8-unit pitch, endpoints computed to the room rectangle on whole units — navy room reads as data, hatched room as thin evidence. Preferred if the logo should carry both of the app's fill semantics; the hatch pitch compresses at 24px but the ochreWash ground keeps the two-room read.
Vertically flips the room composition: the navy data room now sits lower-right (same 48x64 rect), the full-width internal wall moves to y=72 with its 24-unit doorway break at x=40-64, and the entry door relocates to the left wall (opening y=88-120, hinge at the bottom, leaf swung inward with its 90-degree quarter arc). May be preferred if the original felt top-heavy — the filled mass now anchors the baseline of the mark, closer to the wordmark's optical weight.
Drops the light grid texture and thickens the external wall path from 3px to 6px solid ink, reading as true poché in a measured drawing; internal walls, door leaf, swing arc, navy room fill, and the wordmark are untouched. The mark is bolder and holds together far better at 24px, at the cost of the drafting-paper texture the grid provided.
Wordmark switched from IBM Plex Serif to IBM Plex Mono 600 — the tabular-figures voice of the app masthead — with the plan untouched; viewBox widened 460 to 480 so the wider mono setting keeps its margin.