Housing-specific round, after the feedback that round 1 read as a generic data tool. 22 concepts (4 variants of round-1 favourites, 16 housing-vernacular concepts, 2 map/heatmap concepts), 3-judge panel, 7 scored criteria including a new domain-specificity axis. Each candidate is shown on both system backgrounds, inside the app masthead, and at 24px. Wordmark updated to GoesFor.
A double-hung sash window in flat drafting elevation whose pane grid is simultaneously a 2x2 statistical table, with one cell filled navy — the dwelling and the data as one geometry.
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
Rationale & judge reasons
The double-hung sash is the most recognisable window in NSW terrace housing, and it is drawn here exactly as a cadastral or architectural elevation would draw it — flat, square-cornered, with a projecting sill — so the housing reading arrives without a single proptech cliché (no roofline, no key, no pin). The same geometry is an official statistical table: the meeting rail is the heavy row rule, the muntin the lighter column rule, and the one navy pane is a filled data cell, using the system's only data hue for the system's only data element. The reader's dwelling stays hueless ink per the palette's own doctrine, so the mark restates the product's liability posture: the house is yours, the data is the only thing we colour in. Solid fills at 6/6/4-unit weights and a 32x51 navy cell keep it legible at 24px, and the mark crops cleanly as a favicon.
Hue mapping: #16191d -> the dwelling itself: window frame, meeting rail, muntin, projecting sill, and the wordmark — the reader's world, deliberately hueless #123a63 -> the single filled pane: bond-lodgement data occupying one cell of the window's 2x2 table
A sash window that is genuinely a 2x2 table: the even-odd frame gives a uniform 6px surround, the 6px meeting rail and 4px muntin quarter the opening, and the navy pane (70,81,32x51) fills its lower-right cell edge-to-edge with no slop — the projecting sill (20-116 against frame 28-108) is the detail that locks the housing reading and keeps it off generic-window-icon territory. One non-neutral hue, ink dwelling, navy datum. Bold enough to be the set's best survivor at 24px, in one-colour ink, and as a cropped favicon. Slightly behind the top marks on provenance only because a window-as-grid is a nearer-to-generic fusion than a bond form or cadastral plan.
The tightest mark in the field: an even-odd frame (28,18..108,138 outer, 34,24..102,132 inner) with a heavier 6px meeting rail against a 4px muntin — correct sash anatomy, not decoration — a projecting sill, and the navy pane filling the bottom-right quadrant to the pixel (70..102 x 81..132). Two colours, two readings (window / 2x2 table cell), and it is the best favicon candidate here by a distance: crops square, survives 16px, survives one-colour ink. The 2x2-table reading is quieter than a full distribution, which is the only cost.
The tightest small mark in the set: an even-odd 6px frame, 4px muntin, 6px meeting rail, and a projecting sill (20..116 against the 28..108 frame — the detail that makes it a sash window rather than an abstract grid). The navy pane registers exactly against muntin edge x=70 and rail bottom y=81, whole units throughout, no rounding. One filled pane of a 2x2 grid is a quiet but legible table-cell reading, and the mark crops to a favicon and survives one-colour ink better than anything except paling-tally — while actually being a dwelling.
Five abutting terrace facades on a shared ground line — read one way it is a street in section, read the other it is a histogram, and the reader's own hueless dwelling stands inside the distribution.
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
Rationale & judge reasons
The dwelling cue is the door: each rectangle carries a doorway notch cut from its base, which turns five bars into a terrace row the moment you look, while the varied widths and rise-and-fall heights keep the histogram reading intact from across the room. The statistics register comes from the drafting discipline — an axis line that extends past the buildings with 1px ticks at every party wall, like bin edges on an ABS chart or pegs on a cadastral plan, and a Plex Serif wordmark whose baseline sits exactly on the ground line, so the type stands on the same street as the data. One non-neutral hue does all the semantic work: the market is navy because it is bond-lodgement data, and the reader's house is solid ink — present in the distribution, never coloured, never judged. No swoosh, no roofline gymnastics, no perspective; at 24px the doors read as notches and the silhouette still says both "street" and "distribution".
Hue mapping: #123a63 (navy) -> comparable dwellings whose rents are bond-lodgement data (the market distribution) #16191d (ink) -> the reader's own dwelling (deliberately hueless), the ground-line axis, and the wordmark #454c56 (ink2) -> neutral survey ticks at the facade boundaries (bin edges)
The strongest candidate: five abutting flat-parapet facades whose heights (40/62/86/54/34 units) form a rise-and-fall distribution — pointedly not monotonic, so no growth reading — while the door notches (consistent 8-wide, y=102-118) and party-wall abutment make the street reading unmistakable; the #454c56 bin-edge ticks below the y=118 axis close the histogram half. The reader's ink facade sits inside the distribution, navy touches only comparables. Craft is good rather than perfect: bin widths vary (20/26/22/24/20), which is streetscape-honest but loosens the histogram; all coordinates are whole-unit. Solid silhouettes survive 24px, one-colour, and a three-facade favicon crop.
The strongest histogram-dwelling fusion in the field: five abutting facades with real party walls (shared edges at x=34/60/82/106), door notches cut into each baseline, heights 40/62/86/54/34 forming a non-monotonic distribution that cannot be misread as growth, the reader's dwelling in hueless ink inside it, and #454c56 bin-edge ticks below the axis selling the chart reading. Unequal facade widths (20/26/22/24/20) favour streetscape over strict histogram — a defensible trade. Executes terrace-row's concept properly; survives 24px and one-colour ink.
The round's best dual-read: five truly abutting facades (14-34-60-82-106-126, shared edges throughout, unlike terrace-row's gapped version) whose heights hump like a distribution, with #454c56 bin-edge ticks below the boundaries making the histogram reading explicit, uniform 8x16 door notches across every facade, and the wordmark baseline set exactly on the y=118 ground line. The hueless reader-house sits inside the distribution, not at its peak — the right statistical humility. One honest flaw: bin widths vary (20/26/22/24/20), which a histogram would not do; it reads as streetscape realism but costs the chart reading a little.
A cropped fragment of the bond-lodgement form itself: two ruled form fields, the upper holding the tenant's dwelling as a flat drafting glyph in hueless ink, the lower holding the lodged figure as navy-filled comb cells — the exact artifact the dataset is made of.
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
Rationale & judge reasons
The mark is a form field, not a house-with-swoosh: the dwelling pentagon only appears inside a ruled box beneath a label stub, which recontextualizes the one permitted piece of flat dwelling geometry as an entry on an official document — housing, but in the register of paperwork rather than proptech. The comb cells (the little divided boxes bond and government forms use for figures) are unmistakably official-form vernacular, and filling them navy states the product's whole premise: the data is the lodgement record, no verdict attached. At favicon scale the solid pentagon and three navy blocks carry the silhouette while the hairline label stubs degrade gracefully; the frame and divider stay in the 3px/2px families with square corners throughout. The Plex Serif 600 wordmark in ink sets "Goesfor" like a statistical-release masthead, matching the app's own publication framing.
Hue mapping: #16191d -> ink: the form's frame, the reader's dwelling glyph (deliberately hueless), and the wordmark #c7c6c0 -> rule: the form's field-label ruling (hairline form furniture) #123a63 -> navy: bond-lodgement data — the lodged figure entered in the comb cells; the only non-neutral hue
The bond-lodgement form is the literal source artifact of the dataset, so drawing the mark as a cropped form fragment — 3px frame, 2px field divider, #c7c6c0 label stubs, and passport-style comb cells holding the lodged figure in navy — is provenance no other candidate can match, and comb cells are a distinctive piece of official-document furniture. The ink dwelling pentagon is centred exactly on the frame (both centre x=80), and the comb cells clear the frame symmetrically (8.5 units each side). The 112px-square fragment crops naturally to a favicon and survives one-colour. Only the 2px hairline labels are at risk small.
Drawing the bond-lodgement form itself is the most literal possible provenance claim — the mark depicts the exact artifact every datum comes from. The build is disciplined: house glyph apex at x=80 matching the 24..136 frame centre, comb cells with uniform 4px gaps and 10px end margins, #c7c6c0 label stubs doing quiet form-furniture work, navy confined to the lodged figure. Frame + dwelling + three cells still parse at 24px. Slightly less immediate to a stranger than street-elevation ('a house in a box with three blue blocks'), which is the only thing keeping it from a 5 on specificity.
The most provenance-true concept possible for this dataset: the bond-lodgement form itself, the literal artifact every row of the data was born as. The comb cells are correctly symmetric inside the frame (8.5 units each side of the 3px frame's inner edge), the dwelling glyph is exactly centred (58..102 about x=80), and navy touches only the lodged figure. Credibility is the set's highest — nothing says statistical register like ruled form furniture. Minor: 3px stroke on integer coordinates leaves half-unit edges, and the square mark crops to a favicon perfectly.
A box plot whose interquartile box is drawn as a two-room dwelling footprint on an architectural floor plan — ink walls with real drafting thickness, the median rendered as the internal wall, a door swing arc as the single curve, and navy whiskers running out through the party walls.
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
Rationale & judge reasons
The 4-unit wall thickness, doorway gap, and 1px door-swing arc are cadastral/architectural drafting conventions, not startup iconography — no roofline, no key, no pin — so the housing read comes from plan-view geometry the property world actually uses on official documents. Simultaneously the same geometry is a literal box plot: navy whisker stems and caps at the box's vertical center, and a median wall placed off-center (x=72 in a 40–116 box) so it reads as measured data rather than decoration. The hue discipline carries the product's posture — the dwelling is hueless ink, only the statistics are navy — and every element is a flat rect on whole units, so the room-with-median core survives a 24px favicon crop even after the arc drops out.
Hue mapping: #16191d -> the dwelling itself (walls, door leaf, swing arc) and the wordmark — the reader's hueless home #123a63 -> bond-lodgement data: the median internal wall and both whisker stems/caps #cdd9e6 -> navy wash: the data occupying the rooms — the middle half of rents lives inside this footprint
This is the round's brief executed literally: one geometry that is simultaneously a box plot (whisker caps x=12/x=140, 2px stems meeting the walls at x=40/x=116, navy median wall x=72) and a drafted two-room plan (4px wall weight, door opening 88-108 with a 20-radius swing arc whose endpoints check out exactly). The #cdd9e6 wash as 'the middle half of rents lives inside this footprint' is the best single hue-story in the set. Weaknesses are small: the 2px whisker stems and 1px arc thin badly at 24px, and a favicon crop loses the whiskers that carry the data reading.
A true dual-reading: 4px ink walls with a correctly-drafted door swing (arc A20 exactly quarter-circle about (88,88)) make an unambiguous dwelling, while the #123a63 median wall and whiskers (stems y=68 h=24 centred on the box's optical centre y=80, caps connecting flush at x=40/116) make a literal box plot. Coordinates are immaculate — the #cdd9e6 wash fills the interior to the pixel (44..112 by 52..108). The 1px swing arc is the only element at risk at 24px. Hues map exactly: navy=statistic, wash=IQR, ink=the reader's home.
The strongest single-geometry intersection in the set: the IQR box IS the dwelling footprint, the median IS the internal wall (4px navy at x=72), and the drafting is genuinely correct — the door opening is 20 units (88 to 108), the leaf is 20 long, and the swing arc radius is exactly 20, real architectural convention read straight off the coordinates. Wash inset (44..112 x 52..108) sits precisely inside the 4px walls. The 2px whisker stems will thin at 24px, the only real cost.
A dwelling floor-plan fragment drawn to drafting conventions — wall-weight strokes, a door swing, a hairline drafting grid — with one room filled navy as if it were a cell in a statistical surface.
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
Rationale & judge reasons
The housing signal is the door swing — a quarter-arc off a wall opening is the one drawing convention that exists nowhere but architectural plans, and paired with 3px outer walls, 2px partitions, and unequal room cells the mark reads as a dwelling without any house-silhouette cliché. The statistics signal is the substrate: a 16-unit hairline drafting grid runs under the plan like chart gridlines, and exactly one room takes a flat navy fill, so the plan doubles as a data surface — a cell reporting a value, the way an ABS choropleth cell or table cell would. The reader's dwelling stays hueless ink per the system; navy appears only where lodgement data does, so the mark restates the product's colour semantics rather than decorating. At 24px the grid recedes and the silhouette — square plan, navy quadrant, door gap — survives as a favicon; the wordmark is plain IBM Plex Serif 600 text, the masthead register of a statistical release.
Hue mapping: #16191d -> the reader's own dwelling (walls, door leaf) and the wordmark — deliberately hueless ink #123a63 -> bond-lodgement data: the one room carrying a data fill #e3e2dd -> drafting/chart grid hairlines (including the door threshold line) #c7c6c0 -> door-swing arc, the thin drafting hairline No other hues; navy is the single non-neutral colour.
Real drafting conventions are honoured — 3px perimeter with a 32-unit door opening (x=88 to x=120) matched exactly by a 32-long leaf and a radius-32 swing arc, 2px interior walls with a 40-64 doorway, 1px #e3e2dd grid — and the single navy room (x=88,y=24,48x64) as 'a cell in a statistical surface' makes the intersection work. Less of a single signature than quartile-floorplan, and the hairline grid and 1px arc that carry the 'statistical surface' reading are the first things lost at 24px, leaving a plan with one filled room.
Real drafting conventions carried through in the coordinates: 3px external walls with a door opening (bottom run breaks 88..120), 2px internal walls, a correct 32-radius swing arc about (88,104), a hairline threshold line filling the y=88 opening, and a 16px drafting grid. The navy room (88,24 48x64) lands the 'cell in a statistical surface' reading. Docked points: the #e3e2dd/#c7c6c0 hairlines are gone at 24px leaving a plainer mark, and it sits close to quartile-floorplan without that candidate's sharper statistical spine.
Floor plan as choropleth cell is exactly the round's brief, and the drafting holds up to literal reading: 3/2/1px stroke hierarchy, the swing arc radius 32 exactly matching the 32-unit door opening (88..120), and the hairline grid deliberately omitting lines where walls run (no vertical at x=88, the partial horizontal at y=88 stopping at the interior opening). The one navy room (88,24,48x64) lands the data reading cleanly. Slightly less inventive than quartile-floorplan's dual geometry, and the #e3e2dd grid evaporates at 24px, but the walls and cell carry it.