GoesFor — logo round 2, top 5 of 22

Finalist variants · round 2 top 5 · round 1 top 5

Housing-specific round, after the feedback that round 1 read as a generic data tool. 22 concepts (4 variants of round-1 favourites, 16 housing-vernacular concepts, 2 map/heatmap concepts), 3-judge panel, 7 scored criteria including a new domain-specificity axis. Each candidate is shown on both system backgrounds, inside the app masthead, and at 24px. Wordmark updated to GoesFor.

#1 · 31/35 · judges: 31, 31, 31 · domain-specificity: 4, 4, 4

Sash Table window-sash

A double-hung sash window in flat drafting elevation whose pane grid is simultaneously a 2x2 statistical table, with one cell filled navy — the dwelling and the data as one geometry.

GoesFor GoesFor
GoesFor GoesFor
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
GoesFor GoesFor
Rationale & judge reasons

The double-hung sash is the most recognisable window in NSW terrace housing, and it is drawn here exactly as a cadastral or architectural elevation would draw it — flat, square-cornered, with a projecting sill — so the housing reading arrives without a single proptech cliché (no roofline, no key, no pin). The same geometry is an official statistical table: the meeting rail is the heavy row rule, the muntin the lighter column rule, and the one navy pane is a filled data cell, using the system's only data hue for the system's only data element. The reader's dwelling stays hueless ink per the palette's own doctrine, so the mark restates the product's liability posture: the house is yours, the data is the only thing we colour in. Solid fills at 6/6/4-unit weights and a 32x51 navy cell keep it legible at 24px, and the mark crops cleanly as a favicon.

Hue mapping:
#16191d -> the dwelling itself: window frame, meeting rail, muntin, projecting sill, and the wordmark — the reader's world, deliberately hueless
#123a63 -> the single filled pane: bond-lodgement data occupying one cell of the window's 2x2 table

#2 · 30.7/35 · judges: 31, 30, 31 · domain-specificity: 5, 4, 4

Terrace Row street-elevation

Five abutting terrace facades on a shared ground line — read one way it is a street in section, read the other it is a histogram, and the reader's own hueless dwelling stands inside the distribution.

GoesFor
GoesFor
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
GoesFor
Rationale & judge reasons

The dwelling cue is the door: each rectangle carries a doorway notch cut from its base, which turns five bars into a terrace row the moment you look, while the varied widths and rise-and-fall heights keep the histogram reading intact from across the room. The statistics register comes from the drafting discipline — an axis line that extends past the buildings with 1px ticks at every party wall, like bin edges on an ABS chart or pegs on a cadastral plan, and a Plex Serif wordmark whose baseline sits exactly on the ground line, so the type stands on the same street as the data. One non-neutral hue does all the semantic work: the market is navy because it is bond-lodgement data, and the reader's house is solid ink — present in the distribution, never coloured, never judged. No swoosh, no roofline gymnastics, no perspective; at 24px the doors read as notches and the silhouette still says both "street" and "distribution".

Hue mapping:
#123a63 (navy) -> comparable dwellings whose rents are bond-lodgement data (the market distribution)
#16191d (ink) -> the reader's own dwelling (deliberately hueless), the ground-line axis, and the wordmark
#454c56 (ink2) -> neutral survey ticks at the facade boundaries (bin edges)

#3 · 30.7/35 · judges: 31, 30, 31 · domain-specificity: 4, 4, 4

Bond form, filled in bond-form-dwelling

A cropped fragment of the bond-lodgement form itself: two ruled form fields, the upper holding the tenant's dwelling as a flat drafting glyph in hueless ink, the lower holding the lodged figure as navy-filled comb cells — the exact artifact the dataset is made of.

GoesFor
GoesFor
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
GoesFor
Rationale & judge reasons

The mark is a form field, not a house-with-swoosh: the dwelling pentagon only appears inside a ruled box beneath a label stub, which recontextualizes the one permitted piece of flat dwelling geometry as an entry on an official document — housing, but in the register of paperwork rather than proptech. The comb cells (the little divided boxes bond and government forms use for figures) are unmistakably official-form vernacular, and filling them navy states the product's whole premise: the data is the lodgement record, no verdict attached. At favicon scale the solid pentagon and three navy blocks carry the silhouette while the hairline label stubs degrade gracefully; the frame and divider stay in the 3px/2px families with square corners throughout. The Plex Serif 600 wordmark in ink sets "Goesfor" like a statistical-release masthead, matching the app's own publication framing.

Hue mapping:
#16191d -> ink: the form's frame, the reader's dwelling glyph (deliberately hueless), and the wordmark
#c7c6c0 -> rule: the form's field-label ruling (hairline form furniture)
#123a63 -> navy: bond-lodgement data — the lodged figure entered in the comb cells; the only non-neutral hue

#4 · 30.3/35 · judges: 29, 31, 31 · domain-specificity: 4, 4, 4

Quartile Floor Plan quartile-floorplan

A box plot whose interquartile box is drawn as a two-room dwelling footprint on an architectural floor plan — ink walls with real drafting thickness, the median rendered as the internal wall, a door swing arc as the single curve, and navy whiskers running out through the party walls.

GoesFor
GoesFor
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
GoesFor
Rationale & judge reasons

The 4-unit wall thickness, doorway gap, and 1px door-swing arc are cadastral/architectural drafting conventions, not startup iconography — no roofline, no key, no pin — so the housing read comes from plan-view geometry the property world actually uses on official documents. Simultaneously the same geometry is a literal box plot: navy whisker stems and caps at the box's vertical center, and a median wall placed off-center (x=72 in a 40–116 box) so it reads as measured data rather than decoration. The hue discipline carries the product's posture — the dwelling is hueless ink, only the statistics are navy — and every element is a flat rect on whole units, so the room-with-median core survives a 24px favicon crop even after the arc drops out.

Hue mapping:
#16191d -> the dwelling itself (walls, door leaf, swing arc) and the wordmark — the reader's hueless home
#123a63 -> bond-lodgement data: the median internal wall and both whisker stems/caps
#cdd9e6 -> navy wash: the data occupying the rooms — the middle half of rents lives inside this footprint

#5 · 28.3/35 · judges: 27, 28, 30 · domain-specificity: 4, 4, 4

Plan fragment, one cell reporting floorplan-grid

A dwelling floor-plan fragment drawn to drafting conventions — wall-weight strokes, a door swing, a hairline drafting grid — with one room filled navy as if it were a cell in a statistical surface.

GoesFor GoesFor
GoesFor GoesFor
Statistical release
Rents recorded in bond lodgements
Period: Jul 2017 – Jun 2026Dataset: 2026-06Area: New South Wales
GoesFor GoesFor
Rationale & judge reasons

The housing signal is the door swing — a quarter-arc off a wall opening is the one drawing convention that exists nowhere but architectural plans, and paired with 3px outer walls, 2px partitions, and unequal room cells the mark reads as a dwelling without any house-silhouette cliché. The statistics signal is the substrate: a 16-unit hairline drafting grid runs under the plan like chart gridlines, and exactly one room takes a flat navy fill, so the plan doubles as a data surface — a cell reporting a value, the way an ABS choropleth cell or table cell would. The reader's dwelling stays hueless ink per the system; navy appears only where lodgement data does, so the mark restates the product's colour semantics rather than decorating. At 24px the grid recedes and the silhouette — square plan, navy quadrant, door gap — survives as a favicon; the wordmark is plain IBM Plex Serif 600 text, the masthead register of a statistical release.

Hue mapping:
#16191d -> the reader's own dwelling (walls, door leaf) and the wordmark — deliberately hueless ink
#123a63 -> bond-lodgement data: the one room carrying a data fill
#e3e2dd -> drafting/chart grid hairlines (including the door threshold line)
#c7c6c0 -> door-swing arc, the thin drafting hairline
No other hues; navy is the single non-neutral colour.